Posts from: February 2016


It’s hard to forget the release of Protein World’s ad ‘Are You Beach Body Ready?’ which sent ripples (or perhaps tsunamis) through the media last summer.   Suzy Bashford’s piece ‘Do We Offend You?’, which appeared in this month’s issue of Marketing, references this particular example in her discussion of ‘the taste debate’ which seeks to…

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Riesling Fship 2016-034

As a mother, I used to think that there were two types of people on the planet; those who have children and those who don’t. We all live in the same parallel universe but our lives are so very fundamentally different. But perhaps it’s even simpler than that? Perhaps the divide is just those who love Riesling and…

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