As one of the UK’s first Fairtrade brands, Clipper Teas has a lot to talk about. The brand’s ethos of ‘natural, fair and delicious’ is the driver behind everything that Phipps communicates about this ethical premium everyday tea.

Working as part of a multi-disciplined marketing campaign, Phipps develops and implements campaigns that challenge consumers to reassess their tea choice. Consumer engagement and education is key to driving trial so the team is on a constant story finding mission to formulate ideas and develop both trade and consumer communications.