Entrusted with promoting and protecting the image of Cognac in the UK, Phipps works with the Bureau National Interprofessionnel du Cognac (BNIC) to create opportunities to drive conversation about Cognac with the UK press, trade and consumers.

A highlight of the programme so far was the very first London Cognac Summit, an event that targeted the UK trade and saw a broad range of brands come together, along with UK bartenders, media and renowned speakers in order to celebrate the spirit. An overwhelming success, the event was ‘the first time the BNIC has been able to present itself properly in the UK’ (Nicholas Faith, celebrated writer and Cognac authority).

This year the campaign will focus on driving the message on Cognac’s diversity in Cocktails as well as shining a light on Cognac and Food pairings.