On a farm overlooking Dorset’s Jurassic coast, Denhay has been crafting award-winning hand cured bacon since 1952. Appointed in its Diamond Jubilee year, Phipps pushed Denhay outside of its comfort zone and into social media for the first time. As a result, the two way conversation that has followed between Denhay and its consumers has been invaluable in cementing the brand’s position as the UKs leading premium bacon brand. And as a brand with many a story to tell, Phipps continues to develop campaigns focusing not solely on the products but the people behind the products too.