Jersey Royals

The biggest challenge for seasonal produce is the need to maintain a constant dialogue with the consumer in order to drive considered trial and provide reassurance over the need for a premium price. With little news, and no new product development, Phipps works with the producers in Jersey to formulate stories and create news.

Maintaining a reputation among foodies means tried and trusted media relations techniques are essential, but now alongside the need to tap into unreached audiences via new media and social media conversation.  Shortlisted for The Grocer MAP Awards 2013 – best consumer campaign.