Kirin Ichiban

As Japan’s premier lager Kirin Ichiban is still relatively unknown in the UK.  Yet is one of the very few world lagers brimming with unique stories to tell.

To help increase awareness of this super premium beer among urban drinkers in the UK, Phipps has developed a bespoke series of brand partnerships with Japanese cultural and fashion brands designed to target influential trendsetters.

www.kirinichiban.co.uk