Phipps has been working with Sainsbury’s since 2010 to increase quality and innovation messaging in consumer and trade media for it’s BWS offering and to generate interest around grocery during key trading times.

Over the last 12 months we have created a story around the world’s first ever Christmas wine developed specifically to match turkey; built excitement around the craft beers category for the Sainsbury’s Great British Beer Hunt and reported on rising Champagne sales due to the ‘TOWIE’ effect.

Over a six-month period Phipps also developed trend, product and sales related news stories including launching the first ever kippered Cornish Sardines, challenging foodies to eat more frozen foods, and working with a designer to make a dress in time for London Fashion Week from 1500 recycled bags. Coverage targets were exceeded with 100% positive messaging and total opportunities to see of over 300 million.