Tio Pepe

Changing brand perceptions has been the key to success in Phipps’ consumer campaign for Tio Pepe over more than five years. A campaign devoted to recruiting brand ambassadors, influencers and trendsetters has led to a ‘sherry resurgence’ in recent years and the transition of Tio Pepe from a grandparents favourite to the must-have for those in the know.

www.tiopepe.co.uk