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What’s on the outside counts too

Bottle labels…they mean so much don’t they? It’s our first impression of a product and whilst many of us want to say we don’t judge a book by its cover, if we’re honest with ourselves we all do it at least a little bit.

A recent challenge with the other half to work our way through Roger Protz’s ‘300 Beers To Try Before You Die’, has meant that I’ve seen a fair share of beer shop shelves and have really only just started to think about the creativity we see on the outside of the bottle. Here’s just a few I’ve spotted recently –

Beer 1

And it doesn’t stop at beer. A couple of stunning California wines from a recent visit to the Santa Ynez hills –

Beer 2

The house of Veuve Clicquot’s introduction of the iconic yellow label in the mid 1800’s saw a shift change in the way consumers viewed bottles on the shelf and it is believed to have been the first move away from clean white labels in Champagne –

Tio Pepe’s hotly anticipated annual release of En Rama sees the archives raided for a stunning and inspired label each year. See their archive of labels here –

Even Black Tower is getting in on a bit of label action with their Christmas editions! –

black toeer

We never want to judge by labels alone and hopefully I don’t do it too much but there is truth in the fact that a label says a lot about a product. Cheers to the designers who do such a sterling job!