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Women in Wine: Panel structure and Qs

Our MD Nicky talks about the Women in Wine event she was involved in this week…

 

I was invited last night to talk to the Women in Wine London group @WineWomenLDN about consumer PR and communication in the wine industry.   The panel included the illustrious Abi Barlow from @BDCreativeUK and @michelcherutti wine educator extraordinaire.   We all agreed that the on trade has a key role to play in innovation, experimentation; that brand owners need to be focused and singular when developing a brand and not target too widely; that traditional media is as influential as ever it’s just that influence now comes in many other forms and from many other channels; and that women are the key wine consumers in the UK and that the trade gatekeepers need to listen up.

 

If you want to be invited to the next event then contact Sula or Regine . It’s a fantastic, supportive and inspiring group of women!

regine.lee@libertywines.co.uk sula.richardson@wset.co.uk

 

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