How do you get Sherry out of the Christmas pudding and onto the lifestyle pages in the run up to Christmas? And how can PR help to drive sales through key on trade accounts during the festive season? Phipps loves a consumer/trade challenge and came up with the idea of the world’s first ever popcorn and Fino Sherry tasting menu in bars across the UK.
My warmest congratulations for the Tio Pepe Christmas campaign. It has been taken up in an astonishing way. Thanks very much indeed for this most successful PR.
Gonzalez Byass, UK
Working with an artisan popcorn producer, Phipps created three different Christmas popcorn flavours and gave them to key Tio Pepe on trade accounts to create a Christmas Tio Pepe mouth-watering experience like no other.
The campaign resulted in 46m opportunities to see across 25 pieces of national coverage and it reached 424,000 consumers via social media.
Winner of Drinks International Consumer PR Campaign 2015 who described the campaign as, ‘brilliant and so engaging and far removed from what you would expect. It shows a creative brand that is really confident.’
Wines of Germany
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