Thanks to it’s innovative technology, Veetee rice is the best tasting microwavable rice in the UK. The task set by the Veetee team was to seed the brand socially and showcase the versatility, ease and quality of the rice.
We knew the brand had limited digital assets, so in a quest for content, we launched the Veetee blogger community, a network of influencial foodie bloggers. Here, we challenged each of the bloggers to use the Veetee products to develop quick, easy and family-friendly recipes as well as featuring the exclusive Veetee blogger community badge on their blogs.
It was wonderful teaming up with Veetee and re-create a family favourite recipe, Indo Chinese Fried Rice. The microwavabke rice packs are a life / time saver when you really don’t have time to cook anything elaborate.Sandhya Hariharan Blogger Sandhya's Kitchen
French’s Mustard and Frank’s RedHot
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