French’s Mustard at home: #itsaMUST

CHALLENGE:​

With the nation in lockdown and people stuck inside, the challenge was to build awareness with new audiences who are cooking at home, showing French’s versatility and its ability to make simple home cooking taste great.

ACTIVITY: ​

Phipps launched the Sarnie Series, commissioning influencers to create simple sandwiches packed full of flavour thanks to French’s.  As a campaign extension, we also partnered with cooking platform MOB Kitchen to create easy yet exciting dishes incorporating French’s.

RESULTS:  ​

Overall campaign reach 6.8m+​​

Total engagement 900k​

3m reach through MOB Kitchen​