González Byass

González Byass

Global PR for González Byass

CHALLENGE:

Phipps works with renowned Spanish wine and spirits company González Byass on a global trade campaign for its brands.

Sustainability and innovation are at the heart of our comms messages and in the last few months we’ve worked with media in China, Taiwan, Korea, Japan, Europe and the UK.

ACTIVITY: 

Recent campaigns include:

  • Launching a new addition to the Nomad Whisky portfolio, a range of Scottish and Irish whiskies sent to Jerez to age in Sherry casks
  • Sustainability certification & bottle project
  • CEO profiling & one to one interviews at ProWein

RESULTS:  

Over the last six months coverage in 11 countries.

Want to find out more?