‘Love your freezer’; working with foodie influencers

Long-term client Sainsbury’s asked us to help them drive customers in store during January and to get them shopping in the freezer aisle during it’s ‘Love your freezer’ campaign.
Working with foodie influencers Barry Lewis and Shelina Permaloo, recipes and media events were created to offer shoppers practical advice for creating healthy, tasty and great value meals straight from the freezer.
Frozen crab claws became the campaign hero with recipe spots in the Sunday Express, Metro, Daily Mail, Daily Mail Online and The Sun.
In total the campaign achieved 238m opportunities to see across 110 pieces of coverage.

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