M&S Found: Holiday from Home
As part of the launch of the eclectic M&S Found wine range, we collaborated with media and influencers to encourage their readers and followers to ‘holiday from home’ and discover the new range.
Influencers were sent two Found wines each and briefed to create a holiday vibe to match the each wine with a series of posts and stories. Journalists were each sent a case of the new range and given the opportunity to speak to the M&S winemaking team and ask any questions about the range in 1-to-1 calls.
Total social reach: 90,194
Total engagements: 5,551
107 pieces of coverage with reach of over 950 million