M&S Found: Holiday from Home

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CHALLENGE:​

As part of the launch of the eclectic M&S Found wine range, we collaborated with media and influencers to encourage their readers and followers to ‘holiday from home’ and discover the new range.

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ACTIVITY: ​

Influencers were sent two Found wines each and briefed to create a holiday vibe to match the each wine with a series of posts and stories. Journalists were each sent a case of the new range and given the opportunity to speak to the M&S winemaking team and ask any questions about the range in 1-to-1 calls. ​

RESULTS:  ​

Total social reach: 90,194​

Total engagements: 5,551​

107 pieces of coverage with reach of over 950 million