Rioja Wine UK – Educating consumers through influencer content
Rioja Wine UK wanted to reach new consumers in the run up to Christmas to talk about why Rioja wines are the perfect festive choice.
We contracted two macro influencers to create stunning Christmas wine and food videos. @alexandradudley and @clodagh_mckenna produced video content showing Christmas food inspiration paired with a variety of Rioja wines. The campaign ran as an IGTV on theirs and the Rioja brand channels.
Total video views: 136k
Total link clicks: 3.6k
Total reach: 1.3m