Rioja Wine UK – Educating consumers through influencer content

CHALLENGE:​

Rioja Wine UK wanted to reach new consumers in the run up to Christmas to talk about why Rioja wines are the perfect festive choice.​

ACTIVITY: ​

We contracted two macro influencers to create stunning Christmas wine and food videos. @alexandradudley and @clodagh_mckenna produced video content showing Christmas food inspiration paired with a variety of Rioja wines. The campaign ran as an IGTV on theirs and the Rioja brand channels.​

Click here to see Alexandra’s and Clodagh’s  video content.

RESULTS:  ​

Total video views: 136k​

Total link clicks: 3.6k​

Total reach: 1.3m​

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