World’s Best Vineyards

World’s Best Vineyards

Global campaign for World’s Best Vineyards

CHALLENGE:

For the last four years, our challenge has been to generate global press and social media coverage for the World’s Best Vineyards and to drive viewers to the live reveal on YouTube hosted during VIP and media events in sponsor countries: UK, Germany, Argentina and Rioja.

ACTIVITY: 

Phipps set up the global @worldsbestvineyards channel and was responsible for all press and social  coverage including inviting media to attend the event in Argentina, plus pre-event, during and post media alerts to ensure blanket global media coverage. Phipps was also responsible for all social channels including creating and scheduling content and posting live during the event to amplify results.

RESULTS:  

156 pieces of coverage in 19 different countries plus 45m reach through social media.

15k followers @worldsbestvineyards

Coverage highlights include CQ, Forbes, Vanity Fair and Gastrolab.

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