Global campaign for World’s Best Vineyards
CHALLENGE:
World’s Best Vineyards is an annual top 100 list of the best vineyards to visit from all over the globe. It is put together by over 500 experts who vote for the best vineyard experiences on offer around the world. For the last four years, our challenge has been to generate global press and social media coverage for the World’s Best Vineyards and to drive viewers to the live announcement show on YouTube hosted during VIP and media events in sponsor countries: UK, Germany, Argentina and Rioja.
ACTIVITY:
In 2019, Phipps set up the global @worldsbestvineyards channel and over oversaw its growth from 0 to 11.6k followers over 24 months.
We handle global press coverage across trade and consumer and also manage the press attendance at the three-day media events held in the host countries each year. Phipps was also responsible for all social channels including creating and scheduling content and posting live during the event to amplify results.
RESULTS:
Over three years, we’ve achieved over 1.5k pieces of coverage in 44 different countries plus 83 million reach through social media.
The announcement shows on YouTube have had 95k views over the same period.