Dry January. Really?

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01 February 2019

Dry January is over, but no one at Phipps has been celebrating. That’s because we are an agency of boozers. Can’t do without it. Wine, beer, gin, rum, cocktails. Love the stuff. What we worked out though, is that as an agency of 17 people we actually managed a collective dry January. Everyone had a couple of days off and between us, we managed to clock up over 31 alcohol-free days. Not a bad effort!

“Giving up alcohol is not only boring but is actually bad for your health”

On the subject of Dry January, my very good friend, the science writer Tony Edwards, author of “The Good News About Booze,” says this: “If you already drink sensibly, giving up alcohol is not only boring, but is actually bad for your health. That’s because alcohol – wine, particularly – is as important a part of one’s diet as the much touted 5-a-day fruit and veg.”

If you don’t believe him, he suggests you take a look at what a panel of US Government-appointed nutritionists say in their latest Report: “The U.S. population should be encouraged and guided to consume dietary patterns that are rich in vegetables, fruit, whole grains, seafood, legumes, nuts; (and) moderate to low – non-fat dairy products and alcohol (among adults).  Regular consumption of nuts and legumes and moderate consumption of alcohol are components of a beneficial dietary pattern.”

So, here we all are at our Thursday night agency get together, sampling non-alcoholic drinks – the winner was a rose water, pomegranate and lime concoction made for us by Phipps’ resident barman, George Holley. And the verdict? Very nice for an occasional night off. Does rose water count as one of your five a day?


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