Amplifying Top 50 Gastropubs & Cocktail Bars across UK

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CHALLENGE:​

To achieve stand out national and regional coverage for both Top 50 Gastropubs and Cocktail Bars lists. Up until this year there had rarely been any national media coverage, so the client tasked us with creating the same media buzz as World’s 50 Best Restaurants and driving large numbers of click-throughs to the website for awareness. 

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ACTIVITY: ​

A PR frenzy ensured including; pre-event media alerts, hosting media attendees at the events, post event press releases with the results plus exclusive interviews with chefs and bar owners.

RESULTS:  ​

Top 50 Gastropubs: ​

Secured 224 pieces of coverage with a reach of over 235m​

Highlights include 9 pieces of national coverage and 8 broadcast pieces

Top 50 Cocktail Bars: ​

Secured 126 pieces of coverage with a reach of over 240m​

Highlights include 9 pieces of national coverage and 4 broadcast pieces