Driving channel growth for Whitley Neill Gin

CHALLENGE:​

Whitley Neill Gin wanted to portray a new brand look and feel with smarter and better curated social media channels bringing to life its portfolio of gins.

ACTIVITY: ​

By creating a smart social media and media spend strategy incorporating new assets, UGC from influencer marketing campaigns, giveaways and storytelling through key content pillars, Phipps brought to life the Whitley Neill flavour portfolio in a fun, captivating and engaging way.​

RESULTS:  ​

10k Instagram follower growth (35% increase – 28k to 38k) in three months​

10k Facebook follower growth (25% increase)​

2k Twitter follower growth (20% increase)​

6m monthly reach​

300k monthly engagements​

40k monthly link clicks​