The Hunt for the Perfect Easter Egg

16 April 2019

Eggs have long since been a symbol of new life and fertility, aligned with both the Christian festival of Easter celebrating Jesus’ resurrection, and the forms of new life which arise in springtime. The concept of chocolate eggs is thought to originate with a tradition of egg decoration across various cultures (who hasn’t painted a few hard-boiled eggs in their time?), which then turned into the gifting of toy eggs to children in the 17th and 18th centuries, culminating in the first chocolate eggs at the start of the 19th century.

The helpful team at Phipps have decided to take the strain this Easter and make it easy for you by testing out some of the latest Easter eggs and bunnies on the high street. 

Row of chocolate Easter eggs and bunnies
Our selection of Easter eggs and bunnies, ready to be tasted.

Waitrose Avocado Egg, £8

The most innovative of our egg selection, this treat from Waitrose takes the form of a dark chocolate avocado with green colouring and a chocolate-dusted stone. Whilst eye-catching (as well as vegan), some were put off by its excessive fanciness. Playing on the current trend of brunch centred around egg and avocado on sourdough, this egg was considered slightly too millennial by some. Also underwhelming was the dark chocolate – the team expected a higher percentage than the 53% cocoa solids of this avocado egg.


Cadbury Crunchie, £4

To turn to a more traditional egg, the inclusion of this was inspired by an article claiming that the Ultimate Crunchie egg contains 17 days’ worth of a child’s recommended sugar intake. While this is a slightly different variety, this egg was close behind in terms of sugar content and our team were indeed bouncing off the walls by the afternoon. Sugar aside, the classic Cadbury chocolate was familiar and delicious, the Crunchie egg scoring points for the inclusion of chocolate bars and its minimal packaging.


M&S Alfie Bunny, £5.50

Whilst some were put off by Alfie’s austere expression, this egg still scored highly in terms of aesthetics owing to the attention to detail in the bunny’s fluffy tail. The milk chocolate had a delicious, creamy texture and was clearly of good quality. Great value for money, the team couldn’t fault this. (M&S is a Phipps client).


Lidl Rabbit, £1.99

A budget bunny from Lidl this time, and the cheapest of the lot. The rabbit was impressive looking and slightly bigger in size than Alfie, however the flavour of the chocolate was divisive. With hints of cinnamon, this went down a treat with team members partial to a dash of spice, whilst others were more sceptical. All in all, the Lidl bunny was a decent Easter egg for £1.99.


Terry’s Chocolate Orange Egg, £4

Another controversially flavoured egg, this was highly popular among chocolate orange lovers, but less so with the orange-sceptics. Aside from the contentious flavour, you can’t go far wrong with this egg – reasonably priced with decent quality chocolate and two chocolate orange bars thrown in for good measure.





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